OUR TEAM

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ANG CHEE LEONG
Chief Executive Officer

Ang Chee Leong is the Chief Executive Officer and co-founder of Prime Asia. He is responsible for the management and overall strategic development of the company.

Chee Leong has more than twenty years of experience in banking and finance. He specialises in channel and segment management.

Before he started Prime Asia in 2016, Chee Leong held various senior positions in OCBC Group across Singapore, Malaysia and Indonesia such as Head of Branches, Head of Premier Banking and Head of Distribution.

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NICHOLAS TAN
Chief Investment Officer

Nicholas Tan is the Chief Investment Officer of Prime Asia. He is responsible for developing the company’s investment strategies and policies.  

 

Nicholas joined Prime Asia in 2018 and has more than twenty-five years of experience working for banks such as Citibank, Standard Chartered and OCBC covering various fields from Treasury to Retail Banking to Wealth/Private Banking. His senior roles in these banks range from Treasurer to Head of Global Wealth Management and Head of Private Banking.  

 

Nicholas was also an Adjunct Professor at the Singapore Management University from 2009 to 2013. 

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TAN CHEE KANG
Chief Distribution Officer

Tan Chee Kang is the Chief Distribution Officer of Prime Asia. He is responsible for driving, executing and bringing the company’s strategic initiatives to the markets.  

 

Chee Kang has close to twenty years of experience in banking and finance. He specializes in wealth management advisory catering to High Net Worth clients.  

 

Prior to joining Prime Asia, Chee Kang was a Director and Sales Head for CIMB Preferred Offshore Banking where he managed teams of Client Advisors covering key markets in the Southeast Asian region. 

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DENDY GUNAWAN
MD, Wealth Management

Dendy Gunawan is Managing Director, Wealth Management of Prime Asia. He is responsible for developing the company’s wealth management capabilities and competencies.

 

Dendy has more than fifteen years of experience in banking and finance -- with a focus on dealing with High Net Worth clients.

 

Prior to joining Prime Asia, he spent close to 8 years with Morgan Stanley PWM managing portfolios of High Net Worth clients and entities, with a primary focus on global fixed income securities and cross-asset derivatives. 

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CHUA THIAM JOO
Senior Advisor

Chua Thiam Joo is the Senior Advisor of Prime Asia.

 

Thiam Joo has more than twenty years of experience in Energy, Corporate Finance, Investment and Fund Management sectors. He has a strong track record in business and project development, marketing agency, trading, investment and asset management. ​

 

Thiam Joo was the co-founder of Accion Capital Management (a fund management company) and had also held management positions in various Indonesian companies (public listed and private) in the energy sector. He was appointed to his Senior Advisor role with Prime Asia in 2019.

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EDWIN TAN
Chief Operating Officer

Edwin Tan is the Chief Operating Officer and co-founder of Prime Asia. He oversees the company’s overall business operations.

 

Edwin joined the company as Director of Wealth Management in 2016 before becoming the COO in 2019. ​He specialises in wealth management advisory catering to High Net Worth clients and has close to twenty years of experience in banking and finance.

Prior to joining Prime Asia, Edwin was Market Head for North Asia with UOB Group where he managed teams of Business Directors, Senior Team Heads and Senior/Client Advisors in the offshore wealth management business.

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CAMILLA JIANG
Chief Marketing Officer

Camilla Jiang is the Chief Marketing Officer of Prime Asia. She is responsible for spear heading the company’s marketing and business development initiatives.  

 

Camilla has more than fifteen years of experience in marketing and channel management globally.  She obtained her post graduate degree from the United States of America where she later stayed on to work for several Fortune 500 companies in the field of strategic marketing.  

 

Camilla relocated to Singapore in 2017 and made a career switch to wealth planning for High Net Worth clients in AIA. She assumed her position in Prime Asia in 2019. 

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VERONICA CHEE
Chief Compliance Officer

Veronica Chee is Chief Compliance Officer of Prime Asia. She is responsible for managing the risk and compliance aspects of the Company’s operations. 

 

Veronica has more than twenty-five years of experience in the fund management industry, with diverse roles at front and middle offices in the initial years and subsequently specialising in the field of compliance and risk management.  

 

Prior to joining Prime Asia, Veronica held various senior positions in several major asset management companies and private banks. 

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CHENG SENG YEW
MD, Group Investments

Cheng Seng Yew is Managing Director, Group Investments of Prime Asia. He is responsible for managing and monitoring the company’s group investment portfolio.  

 

Seng Yew began his career with the Singapore Exchange (SGX) where he advised companies that were seeking listing on the SGX. He then moved to Nanshan Group Singapore, the regional arm of Chinese conglomerate Nanshan Group (NSG). NSG ranks among the top 200 within China’s Top 500 enterprises.

 

Seng Yew was appointed to his present role in Prime Asia in 2018. 

CLIENT ADVISORS

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SHIRLEY TOH
Director, Wealth Management

Shirley joined Prime Asia in 2019. As Director of Wealth Management, she is responsible for managing investment portfolios according to the clients’ needs and objectives.  

 

Shirley has more than 15 years of experience working in banks such as OCBC and UOB - mainly in wealth management advisory servicing the high networth clientele. 

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SHAUNA TEO
Director, Wealth Management

Shauna joined Prime Asia as a Director of Wealth Management. She believes in building long term relationships with her clients across generations, and has a keen interest in managing investment portfolios.

 

She has been in Wealth Management Advisory, servicing high networth clients for more than 15 years in banks such as Citigroup, DBS and BOS.   

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JOHN TAN
Director, Wealth Management

As Director of Wealth Management, John is responsible for managing investment portfolios according to the clients’ needs and objectives.  

 

John has more than fifteen years of experience working in banks such as ABN Amro, SCB and HSBC - mainly in wealth management advisory for high networth clientele. 

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LANCE TAN
Director, Wealth Management

Lance joined Prime Asia as Director of Wealth Management. His back- ground as a ex-national chess player and policy crafting in civil service honed his strategic skills to navigate the financial markets and plan for his clients’ wealth management needs.

Lance has been in wealth management for more than 10 years serving high networth clientele in UOB and UBS. 

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JEAN SOH
Director, Wealth Management

Jean joined Prime Asia in 2019. As Director of Wealth Management, she is responsible for managing investment portfolios according to the clients’ needs and objectives.  

 

Jean has more than 20 years of experience working in banks such as SCB, Citibank, CA and HSBC - mainly in wealth management advisory servicing the high networth clientele.    

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ANDY THAM
Director, Wealth Management

Andy joined Prime Asia in 2020. As Director of Wealth Management, he is responsible for managing investment portfolios according to the clients’ needs and objectives.  

 

Andy has more than 15 years of experience working in banks such as SCB and UBS - mainly in wealth management advisory servicing the high networth clientele.    

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SHELLEY LOH
Director, Wealth Management

As Director of Wealth Management, Shelley is responsible for managing investment portfolios according to the clients’ needs and objectives.  

 

Shelley has more than ten years of experience working in banks such as UOB and OCBC - mainly in wealth management advisory for high networth clientele. 

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BELINDA TANG
Director, Wealth Management

As Director of Wealth Management, Belinda is responsible for managing investment portfolios according to the clients’ needs and objectives.  

 

Belinda has more than fifteen years of experience working in banks such as UOB and HSBC - mainly in wealth management advisory for high networth clientele. 

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CHACE LEE
Director, Wealth Management

Chace joined Prime Asia as a Director of Wealth Management. He believes in building long term relationships with his clients and has a keen interest in managing investment portfolios.   

 

He has been in Wealth Management Advisory for close to 10 years, servicing high networth clients from the North Asia region in banks such as OCBC and UOB. 

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ANSLEY SEAH
Manager, Financial Planning

As Manager of Financial Planning, Ansley is responsible for advising and planning wealth solutions to the clients’ needs and objectives.  

 

Prior to joining Prime Asia, Ansley was working with a local company providing business development services to several listed companies in Singapore. 

OPERATIONS

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CELIN LING
Manager, Wealth Management

As Manager of Wealth Management, Celin is responsible for providing operations and administrative support to the wealth management team and our clients.  

 

Celin has more than fifteen years of experience working in banks such as UOB - mainly supporting wealth management teams for high networth clientele. 

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JANICE TEH
Manager, Wealth Management

Janice joined Prime Asia in 2020. As Manager of Wealth Management, she is responsible for providing operations and administrative support to the wealth management team and our clients.  

 

Janice has more than 20 years of experience with United Overseas Bank - mainly supporting wealth management teams and servicing the high networth clientele.   

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WENDY XIE
Executive Assistant

Wendy joined Prime Asia in 2020. As Executive Assistant to the Directors’ Office, she performs a variety of administrative tasks and support the company’s senior managers. She also acts as the point of contact among executives, employees, clients and other external partners.  

 

Prior to joining Prime Asia, Wendy had been in roles involving sales operation and business development for more than 10 years in various local companies and MNC in Singapore. 

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ELVY VOON
Manager, Wealth Management

As Manager of Wealth Management, Elvy is responsible for providing operations and administrative support to the wealth management team and our clients.
 

Elvy has more than fifteen years of experience working in banks such as UOB and DBS - mainly supporting wealth management teams for high networth clientele. 

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CELIN NG
Manager, Wealth Management

Celin joined Prime Asia in 2020. As Manager of Wealth Management, she is responsible for providing operations and administrative support to the wealth management team and our clients.  

 

Celin has more than 8 years of experience working in banks such as ANZ and CIMB - mainly supporting wealth management teams and servicing the high networth clientele. 

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LIM WEI QI
Investment Analyst

As Investment Analyst, Wei Qi is responsible for implementing and executing the company’s Investment strategies according to our investment framework.  

 

Prior to joining Prime Asia, Wei Qi was  at KPMG doing analytical work for its Corporate Finance (M&A) unit. 

MANAGEMENT